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La Serenissima - Milano

Description by Park Associati:

Building refurbishment for “La serenissima” offices Via Turati, Milano
This building, located in the heart of Milan, was designed in the 60's by Ermenegildo e Eugenio Soncini for the company Campari. It is a one of series of constructions, that in the years of the economic boom, become representative of the new communicative power of the Italian industry.

© Andrea Martiradonna

The building is distinguished by the burnished colour finish of the metal structures on the facade, the tinted glass of the curtain wall system, the brown paintwork and the smaller volume used as a residential unit. During its heyday, the building would have been considered modern and technologically advanced. However, in its contemporary condition, many of its undeniably fascinating aspects have proved to be uneconomical particularly in terms of energy saving.

La Serenissima” office building

Planning phase

to picture gallery

©  Park Associati

The new owner has decided to redesign the building respecting the original layout. The design choice has been to recuperate the ground floor and to reassign its generous amount of unused space to commerce (although part of the central green area is kept), and to aim at a new distribution and increased flexibility of the internal office spaces.

Particular attention has been paid to the system of façades. By shifting back the perimeter façades of the building, it has been possible to gain approximately 360 sq m of overall floor space. This result has also been achieved by creating of a glass skin of variable modules that is able to recompose, like a soft and transparent sheet, the new distribution of the spaces of the ground floor, now accessed via a single entrance. At the end of the whole process of redefining the façades, all of the same style and height, it was decided to emphasize the overhang of the roof, adjusting it to the dimensions of the redevelopment.

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Refurbishment of “La Serenissima” office building Via Turati, Milano

Morgan Stanley Sgr S.p.A.
in qualità di società di gestione del Fondo "Morgan Stanley Italian Office Fund"

Via Turati 25-27, Via Cavalieri 4, Milano

2008 – concorso
2008 – 2010 Progettazione
2010 – 2012 Cantiere

Gross Floor Area
Slp 7988.84 mq

Construction Cost
11.000.000 Euro

Architect: Park Associati (Filippo Pagliani, Michele Rossi)

Project Team
Marco Panzeri, Project Manager
Alice Cuteri
Andrea Dalpasso
Marinella Ferrari
Stefano Lanotte
Marco Siciliano
Paolo Uboldi
Fabio Calciati (rendering)

Site supervision, Structural, Mechanical and Electrical Engineering
General Planning
Via Vigoni 8, 20122 Milano

Design Team: Giovanni Bonini, Loris Colombo, Walter Cola, Luca Dagrada, Franco Pesci,

Paolo Rossanigo, Roberto Villa, Luigi Zinco

Artistic Site Supervision
Park AssociatiArch. Marco Panzeri

Project Management
ECHarris Built Asset Consultancy
Via Albricci 9, 20122 Milano

Landscape Project
Marco Bay Architetto
Via Santo Spirito 22, 20122 Milano

General Contractor
Mangiavacchi e Pedercini S.p.A.
Via Banfi 10, 20122 Milano


LEED certification
Habitech Distretto Tecnologico Trentino S.c.a.r.l.
Piazza Manifattura 1, 38068 Rovereto (TN)

Energy Certification
Arch. Azor Malpocher
Via Genova 91, 38086 Pinzolo (TN)

Fire Consultancy
General Planning
Via Vigoni 8, 20122 Milano

Safety Consultancy
PRO.JE.CO Engineering
Via Bosco Frati 16, 24044 Dalmine, (BG)


General Contractor:
Mangiavacchi e Pedercini S.p.A.
Via Banfi 10, 20122 Milano

Mechanical and Electrical Installation
Furiga Impianti S.p.A.
Via Leonardo da Vinci 4, 21023 Besozzo, Varese

CNS S.p.A.
Corso Venezia 40, 21121 Milano

Lazzaro Cappellini snc
22060 Carugo (CO)


Interior Zumtobel Illuminazione
Apparecchio a sospensione “Ibla”, design Park Associati

Philips Lighting

Elevator System

A.G.C. Glass

Façade System

Metal work
Ottone & Petterlin

Plasterboard and raised floor
Coiver Contract



Foto head of page (crop)
© Andrea Martiradonna